The year 2020 was full of challenges! All industries, including the flooring industry, faced several challenges due to the pandemic outbreak. However, even when COVID-19 halted construction activities, the resilient flooring category — particularly rigid core flooring such as SPC continues to rise in popularity.
As compared to other segments, the resilient flooring category has become more popular than other types of flooring. Resilient floors are made of durable yet flexible materials including vinyl, limestone, and cork.
Resilient flooring provides underfoot comfort, sound dampening, and bounces back from repeated traffic or compression. Over the years, the resilient category has grown by leaps and bounds— both in terms of market popularity and sales.
According to the FCNews research, in 2020 the resilient category generated $6.589 billion in sales which was a 21.3% increase over 2019’s $5.433 billion. Excluding rubber, the category accounted for 5.455 billion square feet in terms of volume, which was again a 19.5% increase from 4.564 billion in 2019.
The resilient category has grown consistently in recent years. The rising popularity of this category is particularly because of rapid urbanization and industrialization. From industrial units to commercial spaces and housing projects, resilient flooring has become the most preferred flooring material.
This type of flooring material combines synthetic and natural materials to achieve durable, lightweight, and natural-looking floors. As compared to other categories like ceramic tile, hardwood, laminate, and other hard surface materials, the sales volume of the resilient flooring category was 50.6% in 2020 which was 45.1% in 2019. If we consider the market share of resilient flooring, it has become more than doubled in terms of dollars and increased by nearly half in terms of volume.
Why does SPC Segment continue to Grow?
The resilient flooring category mostly comprises rigid core luxury vinyl flooring, also known as SPC flooring. Stone Plastic (or Polymer) Composite, also known as SPC flooring comprises calcium carbonate (limestone), PVC dust, and a stabilizer. This type of flooring is designed to replicate traditional flooring materials such as stone, ceramic, or wood. Often referred to as the rigid core, SPC offers several benefits such as water and moisture resistance, easy installation, durability, scratch resistance, soundproof, perfect for humid environments, and more. This durable, lightweight, and natural-looking material is being increasingly used for commercial, as well as residential applications. With technological advancements and product innovation, resilient flooring has improved substantially over the years to become an economical, comfortable, lightweight, and durable flooring material.
The significant increase in the market share of the resilient category is attributed to the benefits these materials have to offer. Post lockdown, the sales of this category escalated in the second half of the year. In the coming months, the resilient flooring market is expected to register a further higher growth rate.
As compared to WPC, rigid core/SPC continues to dominate the residential market. The sales jumped from 30.8% to a whopping 51.9% in just one year.
It is the performance, aesthetics, and price of the SPC products that are driving the sales. Likewise, in the commercial sector, the resilient category, excluding rubber generated $1.742 billion in dollars and 1.222 billion in square feet in 2020, despite the pandemic.
As compared to the commercial market, residential projects accounted for a higher share of resilient flooring. This is because the pandemic halted the commercial activities while DIY home improvement and renovation activities increased during the lockdown period.
The category includes vinyl planks, vinyl tiles, sheet vinyl, linoleum, and cork flooring that creates beautiful and strong flooring. This trend is expected to grow further in the coming years because resilient flooring stands the test of time. The robust nature and easy installation of this flooring make it a perfect material for commercial, industrial, as well as residential projects.
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